The Role of Corporate Social Responsibility in Modern Business Development

There are many factors within general business practices that are altering to ensure that every person benefits from the continued functioning of the company. Previously many businesses have subscribed to practices that may have had negative effects on their stakeholders. This is now changing as the realisation sets in of the true importance of the different stakeholders in any particular business. There are many different manners in which a company can implement corporate social responsibility measures for the benefit of all concerned. The manner in which each different company implements the changes will be dependent on what aspects of the company could be considered as having produced negative effects.

Corporate Social responsibility can often be confused with corporate charity, but it is a very different thing. Corporate charity can involve the donation of money and the provision of opportunities to members of the community and stakeholders. This is very different to the considerations that a company must abide by to ensure that their actions fall with the acceptable corporate social responsibility guidelines that have been established. These can include guidelines that relate to the environmental impact that a particular action can have or they can relate to the impact that an action can have on the local community. The guidelines are intended to ensure that any negative effects that an action could possibly have are eliminated or reduced as far as possible.

The concept of corporate social responsibility is intended to provide each business with a far greater ability to create sustainable development. This can help to provide ongoing benefits for the business and its stakeholders, regardless of the size of the business. The business can become more competitive once it begins to create and follow guidelines to enforce the concept of corporate social responsibility within the company and its surrounding community. The greater the sustainability of a business’s developments, the more successful it can become. The attraction of corporate social responsibility for many businesses is that it can help to increase sustainability without creating negative effects.

The type of business that implements changes to come in line with accepted corporate social responsibility guidelines will also determine what sort of changes will need to be made. The size of the investment that will be required to ensure that the business conforms to acceptable guidelines will also be affected by the type of business it is. The resources that are expended for this purpose do need to be viewed as an investment rather than an unnecessary expense since the positive results can more than repay the investment.

The term corporate social responsibility may seem to be one of the current buzz words in business, but the concept is one that has been formulated by many people over many years. The concept is one that is seen as being important for the continued well-being of the vast majority of companies and essential for the community that surrounds them. The importance that is placed on business actions conforming to acceptable corporate social responsibility standards can ensure that these guidelines are treated with the respect that they merit.

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The Power of Voice Mail For Business Development

During a recent analysis of a selling organization, I conducted a mystery-shopping excursion to determine the best practices and limitations of the sales group. What I found is common in most organizations.

How often do you listen to your voice mail? How often do you change it? How often do you obtain specificity in the message?

Voice mail services two purposes:

1) to enable your caller to leave a specific message for you and 2) for you to leave specificity on your return call. However individuals will not leave specifics if you do not disclaim how. For example during my mystery excursion the following message was left [name changed to protect the guilty] “Hello this is Rhonda please leave a message at the tone.” The last time I heard this was 15 years ago when voice mail was introduced.

Proper business voice mail should stipulate your name, the firm name, what you want your caller to do and the actions you will take upon receipt of the message. I tell callers to leave a brief message, the best telephone number and time to ring them and that I return their call in 90 minutes. Action is required otherwise your message becomes driftwood in a sea of eternity.

Your voice message must depict your professionalism, your ethics and your responsibility.

The second common selling issue is the identity of the firm when calling a main switchboard. During recent client analysis I ring up the reception area only to have been immediately placed on hold or immediately transferred to another party. Emergency responders take more time to diagnose my issue!

Reception is the first line of organizational identity. Rushing parties off the line, placing them on hold, using mechanistic approaches are methods that destroy prospective client interactions. 45% of every customer interaction involves some level of customer service. Do not allow prospective customers to judge a book by its cover, make a good first impression and treat ‘em right!

Business Development For Engineers

Engineers need to generate new business every year. But where do buyers of their services look when they need an engineer? Outside of the Architects and Public Works officials who use networks and relationship, most potential customers are searching online. So whether you are a mechanical, electrical, civil, structural, or environmental engineer it makes no difference – you need to have an online presence. Here are the initial steps to getting found online.

  1. Create your web site. On this site it is important to tell the potential customer what it is that you do. In telling your story it is important to strategically place keywords that your customers are searching for in the content. This will give you higher search rankings. You may include phrases such as – we do office building hvac engineering, structural engineering for home owners, commercial building civil engineering, wetlands environmental engineering, etc. You get the point. These search terms, also known as key words, need to match what your ideal customer is searching for.
  2. To really move up in the search engines you need to develop a strategy for posting on blogs or sites such as ezines with links back to your site. If you do work in the seven western states you will want to enhance your key words with the names of the cities you work in like San Francisco, Seattle, Los Angels, San Diego, Phoenix, Tucson, Salt Lake City, Las Vegas, Denver, Albuquerque, Boise, Reno, and Portland. These cities should be included in your website content as well and the posts and links back to your site. Be sure and include your other key words in these posts as well.
  3. Register your business with Google under the Local Business Center. If you miss this step you might as well close your doors. Just do a Google search for Google Local Business Center.
  4. Launch a regional AdWords Campaign. This will place your ads along the right hand side of the search results. This too will need to target your key words.

Once you have all this business coming in you will need an Engineering Project Management software solution to help you manage the new work load.

Your best choice is Praesto by Base Builders. So visit Base Builders to get your firm running on all cylinders.